For the first time in the short history of our Ph.D. school, Communication, PR, and Advertising, a Ph.D. student participated in the International Communication Association Annual Conference hosted in Toronto, Canada, during May 25-30, 2023. This year’s main conference topic evolved around authenticity in communication. Phd student, Marius Mauer, presented a work alongside Assoc. Prof. Meda Mucundorfeanu, Ph.D., and Prof. Delia Balaban PhD. members of the Ph.D. school. The paper that the group of junior and senior scholars authored focused on the effects of digitally enhanced pictures of social media influencers’ advertising content on users’ perceptions. The authors discussed the effectiveness of disclosing digital manipulation. The paper of the UBB team was scheduled for the panel of the Communication and Technology Division, accommodating scholars from the University of South California, the University of Florida, the University of Alabama from the United States, Seoul National University, Korea, and Singapore Institute of Technology.