In early May 2025, Dr. Hanna Reinikainen, a postdoctoral researcher from the University of Helsinki’s Centre for Consumer Society Research, was invited to the Doctoral School of Communication, Public Relations, and Advertising at Babeș-Bolyai University (UBB) in Cluj-Napoca. During her visit from May 5 to 9, Dr. Reinikainen delivered two engaging lectures to PhD students, focusing on the evolving role of political influencers in contemporary digital landscapes.

Dr. Reinikainen’s research delves into the intersections of social media, strategic communication, and political engagement, with particular attention to how influencers shape public discourse. Her recent work explores the dynamics of influencer involvement in political processes.

The sessions at UBB sparked lively discussions among doctoral candidates, offering fresh perspectives on the impact of digital influencers in political communication. Dr. Reinikainen’s visit underscores the importance of international academic collaboration in understanding the complexities of media and politics in the digital age.