On October 18, 2024, Dr. Joe Phua, Endowed Distinguished Chair and Director, Professor of Advertising at the Temerlin Advertising Institute, Meadows School of the Arts, SMU Dallas, USA, delivered a keynote presentation at the Graduate School of Communication, Public Relations, and Advertising, Babes-Bolyai University, Cluj-Napoca.

Dr. Phua’s presentation, titled “Advertising for Health: Use of Social Media and Influencer Marketing in Strategic Health Communication Campaigns,” explored the integration of digital platforms in health campaigns, emphasizing how social media and influencers can effectively promote health behaviors.

During the event, Dr. Phua engaged with PhD candidates, offering valuable insights on building a successful research career in communication and advertising. His guidance focused on developing impactful topics, navigating academic publishing, and fostering research collaborations.