On May 15, 2024, the doctoral candidate Thomas Schmieder successfully defended his PhD thesis at Babes-Bolyai University Doctoral School Communication, Public Relations, and Advertising.

The thesis delved into the impact of incorporating cinematic elements into online presentations. Through rigorous research and analysis, Thomas Schmieder’s work has illuminated the ways in which these elements influence audience engagement, comprehension, and retention in the digital sphere. The research not only advances scholarly understanding but also holds practical implications for the communication industry. By bridging the gap between academia and practice, the thesis offers valuable insights for professionals seeking to enhance their online presentation strategies and captivate digital audiences more effectively. As the communication landscape continues to evolve rapidly, insights gleaned from studies like this are invaluable for practitioners striving to stay ahead in an increasingly digital world.