PhD candidate Marius Mauer from the Doctoral School of Communication, PR, and Advertising at Babes-Bolyai University has co-authored a notable article with Assoc. Prof. Meda Mucundorfeanu, PhD, and Prof. Delia Balaban, PhD. Published in the prestigious International Journal of Communication, the article investigates the effectiveness of disclosing digital manipulation in sponsored influencer posts. Their research offers valuable insights into consumer perceptions and the impact of transparency in digital marketing.

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