Horatiu Oliviu Buzgau successfully defended his PhD dissertation on July 22, 2024, at the Doctoral School of Communication, PR, and Advertising at Babes-Bolyai University. His research focused on branding strategies for agribusiness, highlighting innovative approaches to enhance market presence and consumer engagement in the agricultural sector. The defense was well-received by the academic committee, marking a significant contribution to the field of agribusiness communication.