Anca Maria Broasca a first-year PhD student from the Doctoral School Communication, Public Relations, and Advertising, recently made her debut at the prestigious European Advertising Academy’s ICORIA conference in Thessalonikiduring June 27-29, 2024. She presented her research conducted wirh her supervisor Assoc. Prof. Meda Mucundorfeanu PhD and Prof. Delia Cristina Balaban PhD on the dynamic relationship between social media influencers, agencies, and brands. Anca’s work shed light on the evolving roles and interactions within this digital ecosystem, earning positive feedback and sparking engaging discussions among attendees.